ALL-NEW DAYTONA 660 Introducing the Triumph Daytona 660 GAME ON



Triumph has revealed an all-new triple powered middleweight sports bike for 2024. The Daytona 660 delivers thrilling sports performance, a dynamic ride and the highest quality, capability and specification in its class.

Intuitive, agile sports handling with all-day riding comfort and thrilling triple-powered performance.

Perfectly balanced agility and pure exhilaration - the Daytona 660 is built to take on any road.

From £8,595.00 OTR



The perfect combination of low-down torque, thrilling top-end and unrivalled character, the Daytona’s triple delivers 95PS at 11,250rpm with a hair-raising 12,650rpm redline. And with more than 80% of its 69Nm of peak torque available from just 3,125rpm when it comes to flexibility, the Daytona 660 is at the top of its game. Power is delivered effortlessly through a slick six-speed gearbox and Triumph’s Slip Assist clutch ensures a light lever action and progressive take-up for easy riding in town. For riders starting their Daytona ride with an A2 licence, an accessory fit conversion kit enables compliance with a replacement throttle grip and unique engine tune, that can be easily fitted, or reverted, to standard by a Triumph dealer.


With a dedicated sports frame, top quality Showa 41mm USD, big-piston front forks and a Showa rear suspension unit, the Daytona delivers an easy and agile ride. The rear suspension also features remote hydraulic preload adjustment for quick set-up adjustments. Lightweight five-spoked cast aluminium wheels keep rotating mass low for even more responsive handling and enhanced suspension performance. The latest Michelin Power 6 tyres, complete this exquisite handling package, delivering confident road handling in wet and dry conditions.


With racy clip-on bars positioned above the top yoke and pegs placed for the optimum balance of comfort and cornering clearance, the Daytona 660’s natural riding position provides the perfect balance for confident and dynamic sports riding. And thanks to a seat height of just 810mm, narrow waist and accessible stand-over, the Daytona 660 inspires confidence in low-speed manoeuvres for every rider. 


The Daytona 660’s ride-by-wire throttle delivers instant and precise response and allows for three riding modes; Sport, Road and Rain. These adjust throttle response, as well as ABS and Traction Control settings to ensure optimum power delivery, traction and the confidence to exploit the Daytona’s thrilling potential on every ride.


Powerful four-piston radial callipers paired to twin lightweight 310mm brake discs provide great feel and incredible power, and the latest generation ABS system ensures maximum stopping capability in all conditions with minimum intrusion. And when exploiting that braking capability, an Emergency Deceleration Warning feature automatically activates the hazard lights under hard braking to alert other road users so you can focus on the road ahead. 


The multi-functional instruments feature a colour TFT screen integrated into a white-on-black LCD display. Compact, and with an uncluttered design, all the rider information is clearly displayed and is easy to read in different light conditions. This neat unit is compatible with the accessory fit My Triumph Connectivity System to enable turn-by-turn navigation plus phone and music interaction. All functions are clearly displayed on the TFT screen and controlled via the switchgear for ease of use while riding.</p>


New and younger riders limited to an A2 licence can still enjoy the Daytona 660, with a dedicated APS twist grip and an engine tune that limits power to 35kW.


A class-leading 10,000-mile service interval, a two-year unlimited mileage warranty and great residuals deliver best-in-class value.


Engine TypeLiquid cooled, inline 3-cylinder,12 valve, DOHC, 240° Firing order
StarterElectric Starter
Stroke51.1 mm
Bore74.04 mm
ClutchWet, multi-plate, slip and assist
Capacity660 cc
System Multipoint sequential electronic fuel injection with electronic throttle control
Instrument Display and FunctionsMulti-function instruments with colour TFT screen


Wet Weight 201 KG
Tank Capacity (Approx.)14L
Front Brake Disc Diameter310mm 
Rear Brake Disc Diameter220mm
Front BrakeTwin floating discs, 4 piston radial callipers, ABS
Rear BrakeSingle fixed disc, single piston sliding calliper, ABS
Frame DesignTubular steel perimeter frame
Front Suspension
Showa 41mm upside down Separate Function Forks - Big Piston (SFF-BP), 
Rear SuspensionShowa monoshock RSU, with preload adjustment,
Height Without Mirror1145.2mm 
Seat Height810mm
Suspension Travel (Front)110mm Wheel travel
Suspension Travel (Rear)130mm Wheel travel


You just want to ride, not faff around with loads of over complicated finance deals. So we’ve put together two straightforward options to keep things simple for you. These are all available via Triumph Motorcycle Finance, provided by industry experts Black Horse Limited. You can finance all or part of your next new or used Triumph, including any accessories that you've added.

View Finance OptionsEnquire Now


With TriStar Personal Contract Purchase you can keep your monthly repayments low by deferring a significant proportion of the amount of credit to the optional final repayment at the end of your agreement. Agree a deposit with your Triumph dealer, how many miles you are likely to ride each year and how long you want the agreement to run for and your dealer will then calculate your regular monthly repayments as well as the Guaranteed Future Value (GFV) of your new Triumph motorcycle. The GFV is the value that Triumph Motorcycle Finance predicts your motorcycle will be worth at the end of your agreement and is based on the annual mileage and agreement duration you have requested and the Triumph being in good condition for its age (fair wear and tear accepted). Your deposit is deducted from the price of your Triumph and you make regular repayments based on the remaining balance plus the agreement interest.

At the end of the agreement, just choose from one of the following options:

  • Renew for another new Triumph – Part exchange the motorcycle for a new Triumph subject to settlement of your existing finance agreement (new finance agreements are subject to status).
  • Keep your Triumph, you only need pay the optional final payment which includes a Purchase Fee.
  • Return the Triumph to Triumph Motorcycle Finance and not pay the optional final repayment. If the motorcycle is in good condition for its age (fair wear and tear accepted) and has not exceeded the maximum agreed mileage you will have nothing further to pay.


  • Fixed regular payments for easy budgeting
  • Your regular repayments are reduced because the agreed predicted value is deferred to the end of the agreement
  • Flexibility – you choose the deposit, annual mileage and agreement term to suit your needs; and at the end of your agreement you choose which of the three options is right for you
  • Set your annual mileage from 3,000 to 24,000 miles a year. Your annual mileage will affect your monthly repayments and Guaranteed Future Value


With TriStar Hire Purchase simply select your new Triumph, the level of deposit you want to pay and an agreement term between 12 and 60 months. Your deposit is deducted from the price of your Triumph, then you make regular payments based on the remaining balance plus the agreement interest. Once all payments have been made, which include a Purchase Fee in the final repayment, you will be the proud owner of your Triumph.


  • Fixed regular payments for easy budgeting
  • You own your new Triumph at the end of the agreement
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Welcome to Lings Triumph - Your Premier Triumph Dealer in Norfolk, Suffolk & Essex! At Lings Triumph, we're more than just a motorcycle dealer; we're passionate riders who live and breathe the thrill of the open road. As your premier Triumph Motorcycle Dealer, we're here to make your dreams of owning and riding a Triumph motorcycle a reality. Let us help you find the perfect Triumph motorcycle that suits your style, needs, and budget. Whether you're a seasoned rider or a newcomer to the world of motorcycling, we're here to welcome you to the Triumph family.