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 About Lings The History of Lings Motor Group Family owned and operated for over 100 years, Customer service has always been at the heart of the business and our values remain the same today. Read More Below
1874 Founded as a Wheelwright and Blacksmith by William Ling. Lings boasts a remarkable history, tracing its origins back to 1874 when William Ling established a wheelwright and blacksmith business. From these humble beginnings, rooted in 19th-century craftsmanship and essential community services, the company demonstrated a remarkable ability to adapt and evolve. Successfully navigating the transition to the motor trade in 1913, Lings has remained a family-owned and operated business, consistently prioritizing customer service.
1913 Moved into the Motor Trade with a single shop in Bungay, Suffolk. Lings embarked on a pivotal transformation, shifting its focus from traditional craftsmanship to the burgeoning motor trade. This marked a significant turning point for the company, as it opened its first automotive shop in Bungay, Suffolk. This move signaled a keen awareness of the changing transportation landscape and a willingness to embrace new technologies. The single shop in Bungay became the foundation for Lings' expansion, setting the stage for its future growth as a prominent player in the automotive and motorcycle industry.
1960 One of the UK's first Honda Motorcycle Dealers. Lings further solidified its position as a forward-thinking and adaptable company by becoming one of the UK's earliest Honda motorcycle dealerships. This pioneering move demonstrated Lings' ability to recognize and capitalize on emerging trends in the motorcycle market. By embracing the innovative and reliable Honda brand, Lings not only expanded its product offerings but also established itself as a leader in the region's motorcycle community. This early adoption of Honda motorcycles marked a significant milestone, contributing to Lings' continued growth and solidifying its reputation for providing quality vehicles and exceptional service.
1990 Added Triumph Motorcycles to the Portfolio, with the opening of Norfolk Triumph. In 1990, Lings strategically expanded its motorcycle portfolio by incorporating Triumph Motorcycles, a move highlighted by the opening of Norfolk Triumph. This expansion demonstrated Lings' continued commitment to offering a diverse and high-quality selection of motorcycles to its customers. The addition of Triumph, a prestigious British brand, further enhanced Lings' reputation as a leading motorcycle dealership in the region. The opening of Norfolk Triumph signaled a significant investment in the brand and a dedication to serving the growing demand for premium motorcycles. This strategic move not only broadened Lings' customer base but also reinforced its position as a key player in the East Anglian motorcycle market, showing that they were willing to embrace other strong motorcycle brands.
2015 Husqvarna Franchise added. Lings, a well-established name in the East Anglia automotive and motorcycle sector, expanded our offerings by adding the Husqvarna Motorcycles franchise. This expansion significantly broadened Lings' motorcycle portfolio, allowing them to cater to a wider range of riders, particularly those interested in off-road and performance motorcycles. Lings Husqvarna, based at our Harleston branch, provides customers with access to the full range of Husqvarna motorcycles, including motocross, enduro, and street models. Also offering a comprehensive selection of parts, clothing, and accessories.
2016 British Dealer News Motorcycle Lifetime Achievement Award. In 2016, Lings long-standing dedication and significant contributions to the motorcycle industry were recognized with the prestigious British Dealer News Motorcycle Lifetime Achievement Award. This accolade served as a testament to the company's enduring commitment to excellence, customer service, and its pivotal role in shaping the motorcycle landscape in the UK. The award highlighted Lings' remarkable journey, from its early beginnings to its position as a leading multi-franchise dealership. It celebrated the company's ability to adapt, innovate, and consistently provide exceptional service to riders. This recognition underscored the legacy of Lings, solidifying its reputation as a cornerstone of the British motorcycle community, and a company that has been there throughout the lifetime of the British Motorcycle industry.
2020 GasGas Franchise Added Lings further expanded its off-road motorcycle offerings by adding the GasGas franchise. This strategic move demonstrated Lings' ongoing commitment to catering to the evolving needs of its diverse customer base, particularly those with a passion for off-road riding. The addition of GasGas, known for its specialized enduro and motocross bikes, broadened Lings' portfolio and solidified its position as a go-to destination for off-road enthusiasts in the East Anglia region.
2023 Power2Cycle Launched In May 2023, Lings launched Power2Cycle, marking a significant step in their commitment to the electric mobility sector. This initiative reflects Lings' proactive approach to embracing new technologies and catering to the growing demand for sustainable transportation solutions.
2023 KTM Franchise Added. Lings further enhanced its motorcycle offerings by adding the KTM franchise. This strategic expansion demonstrates Lings' dedication to providing customers with a comprehensive selection of high-performance motorcycles, specifically catering to the needs of both road and off-road enthusiasts. The addition of KTM, a renowned brand known for its cutting-edge technology and racing heritage, significantly strengthens Lings' position as a leading motorcycle dealership in the region. This move reaffirms Lings' commitment to offering premium brands and catering to the diverse interests of its customer base, reinforcing its reputation as a dynamic and forward-thinking provider of quality motorcycles.
2023 Norfolk Triumph Dealer Of The Year In 2023, Norfolk Triumph, part of Lings, achieved the prestigious "Dealer of the Year" award. This accolade underscores the exceptional performance and dedication of the Norfolk Triumph team within the Triumph Motorcycles network. It highlights their commitment to providing outstanding customer service, sales excellence, and a deep understanding of the Triumph brand. This recognition serves as a testament to the hard work and professionalism of the staff, and their ability to consistently exceed expectations.
2024 Lings Powersports Norwich Opened. On January 2nd, 2024, Lings Powersports Norwich opened its doors, marking a significant expansion for Lings Motor Group. This new location signifies a dedicated focus on the powersports market within the Norwich area, broadening the company's reach and accessibility. The opening of Lings Powersports Norwich demonstrates the company's continued growth and investment in providing a comprehensive range of motorcycle and powersports products and services.
2024 CF Moto Franchise Added. Lings further diversified its offerings by adding the CF Moto franchise. This strategic move underscores Lings' commitment to providing a wide range of options for its customers, catering to various preferences and budgets. The addition of CF Moto, known for its value-driven motorcycles, ATVs, and UTVs, expands Lings' portfolio and strengthens its position in the powersports market. This expansion demonstrates Lings' adaptability and responsiveness to market trends, showcasing their dedication to offering a comprehensive selection of vehicles to meet the diverse needs of their customer base.