Privacy policy

1. Introduction

Lings.com is owned and operated by PFK Ling Ltd ("we", "us", "our"). We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

This Privacy & Cookie Policy explains how we collect, use, and protect your data, and how cookies are used on our website.

2. What Data We Collect

We may collect and process the following types of personal data:

  • Name, contact details, and enquiry information (e.g. via lead forms)

  • Purchase and reservation information

  • Website usage data (e.g. browsing activity, page views)

  • IP address, device, and browser information

  • Marketing preferences and consent status

We collect this data when:

  • You submit an enquiry or form

  • You browse or interact with our website

  • You place an order or reserve a vehicle

  • You opt in to marketing communications

3. How We Use Your Data

We use your data to:

  • Respond to your enquiries or service requests

  • Process orders or reservations

  • Provide customer support

  • Improve our website performance and content

  • Deliver relevant marketing communications (where consent is given)

4. Cookies & Tracking Technologies

We use cookies to personalise content, analyse website traffic, and support marketing activities. These cookies may be set by us or by trusted third parties.

Our use of cookies falls into the following categories:

a. Necessary Cookies

These are required for core site functionality, such as shopping cart management or login sessions.

b. Analytics Cookies

We use Google Analytics 4 (GA4) to understand how visitors use our site and to improve performance. These cookies collect anonymous data such as page views, device type, and traffic source.

c. Marketing Cookies

We use marketing cookies to personalise ads and track the effectiveness of our advertising campaigns across:

  • Meta Pixel (Facebook & Instagram)

  • Google Ads

  • HubSpot (marketing automation, lead tracking)

These cookies may track browsing activity across different websites and devices, and require your explicit consent.

5. Cookie Consent Management

We use Shopify’s built-in cookie banner to manage your cookie preferences and support compliance with UK GDPR. You can change or withdraw your consent at any time by clicking the "Cookie Settings" link at the bottom of our website.

Your current preferences are stored securely to ensure your choices are respected during future visits.

6. Legal Basis for Processing

We process personal data under the following lawful bases:

  • Consent (for marketing and tracking cookies)

  • Contract (when fulfilling orders or reservations)

  • Legitimate interests (to improve site performance and customer experience)

  • Legal obligations (e.g. tax or warranty records)

7. Sharing Your Data

We do not sell your personal data. We may share it with trusted third parties for service delivery:

  • Shopify (our eCommerce platform)

  • HubSpot (for enquiry and CRM management)

  • Google & Meta (for advertising purposes)

  • IT and hosting providers

All data is processed under strict contractual obligations and in accordance with data protection laws.

8. Your Rights

You have the right to:

To exercise your rights, email: data.controller@lings.com

9. Contact Us

If you have questions about this policy or your data, contact:

Data Protection Officer
PFK Ling Ltd
data.controller@lings.com

10. Updates to This Policy

We may update this Privacy & Cookie Policy from time to time. The latest version will always be published on this page.

Last updated: July 2025