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What we have collected
P.F.K.Ling Ltd (We / Us /Lings Motor Group) will be what’s known as the ‘Data Controller’ of the personal data you will provide to us for this request. We have collected;
your name,
your billing and delivery postal addresses, phone (including mobile phone) and e-mail details;
where you have registered with us, your user name and password;
your communication and shopping preferences;
your browsing and shopping activities;
your date of birth;
your location;
where you place an order with us, your payment card details, working with a PCI compliant partner.

Why we need it and what we do with it
We collect your personal data in order to process your enquiry/purchase. If you fail to provide this data, we may not be able to process this enquiry accordingly. If you have chosen not to receive marketing via email, your email address will only be used to allow us to send you a confirmation receipt that we have received this enquiry. Lings Motor Group has determined the lawful basis for processing this data as Art. 6 GDPR Lawfulness of processing, Section 1 (a). The data subject has given consent to the processing of his or her personal data for one or more specific purposes.

The Data collected will be stored within our CRM, and will only be shared with third parties associated to this website, for the purposes of dealing with this enquiry. We will not collect any personal data from you we do not need in order to provide and oversee this service to you. All the personal data we process is processed by our staff in the UK.

The information collected is never used for automated decision-making, including profiling. Where we have collected your marketing preferences, we will use the lawful basis of consent for the processing of this data. If you would like to change your preferences in the future, you can advise us by contacting us via email, data.controller@lings.eu

How long we keep it
This data will be retained in our systems indefinitely.
What are your rights?
In accordance with the General Data Protection Regulation 2016 and Data Protection Act 2018, you have a number of rights which can be found at Data Subject Rights. If you wish to raise a complaint on how we have handled your personal data, you can contact our Data Protection Officer who will investigate the matter. If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the Information Commissioner’s Office.
How you can contact us?
You can contact our Data Protection Officer for data protection at data.controller@lings.eu